What is a lifestyle commercial?

A big part of our job is working with brands to create a video’s that solve a problem you have, while tailoring to your brand identity. There are many types of videos that can communicate in vastly different ways. It can be confusing to know which one is right for you and your company, but we are here to help. So today lets dive into one of my favorite styles of advertising: The Lifestyle Commercial.

A lifestyle commercial is a type of video advertising that shows off a product or service as part of a desirable lifestyle. Instead of showcasing the features of a product (that would be an infomercial), these ads aim to connect with the audience by illustrating how that product enhances everyday life. This could be through a story of adventure, family, work-life balance, or personal achievement, lifestyle commercials are designed to resonate with viewers' aspirations and values.

At Color Book, lifestyle commercials are our sweet spot. There is no ad that works better at placing the audience directly into the setting you see them in, connecting the audience to your brand.  We specialize in creating high-quality lifestyle commercials that help businesses elevate their brand identity. 

The process:

We start with figuring out who you are, and whats at the core of your brand. This will start to spark ideas that become the foundation for the commercial, and where we get a story, script, treatment, or idea. We look at the emotional appeal of your brand and design a commercial around it. We think through everything from locations, to the clothes actors will where, the style of lighting and camera, and the very look of the ad itself. All thats left is the fun part of getting the best creative team to film the ad. Edit, post and let it help your brand.

Reach out today to get started on your very own!